There’s no denying the importance of an online presence for business owners today. Many customers now prefer to complete transactions online as opposed to visiting a brick-and-mortar store face. A strong online presence doesn’t necessarily guarantee attention, however.
For over 90% of people, their online experience starts with a search engine such as Google. Furthermore, three-quarters of people don’t scroll past the first page.
SEO, or search engine optimization, is the best way to improve a company’s online visibility. When used correctly, SEO techniques can help to boost a website’s rankings, making it appear higher up on search listings. Services such as Hook Agency – Minneapolis SEO are dedicated to helping companies to grow by increasing web traffic.
While there are countless strategies when it comes to SEO, one of the most effective ways of improving a website’s ranking is through guest blog posts. Many bloggers are eager to accept in-depth articles from other sources, including small businesses and startups.
Here are some of the main ways the guest posting can help companies to improve their search rankings on Google.
Attract More Eyes
Perhaps the main appeal of guest posting is the increased exposure for your business. Instead of relying solely on your company blog, website, or social media channels, you can also piggyback off of more successful blogs.
You’ll be able to reach out to an entirely new customer base this way. If a reader likes the content that you post, they may be encouraged to seek further information about your company.
Grow Your Social Media Presence
Engaging information not only attracts attention but also encourages readers to take action. If you provide links to your social media pages in your guest posts, you’ll attract more followers and strengthen your online presence.
Quality content also encourages shares and likes on sites such as Facebook, Twitter, and Instagram, helping word of your business to spread. A healthy social media presence can help to improve your search engine rankings and garner more hits on your website, further boosting visibility.
As a business owner, it’s always a good idea to build a relationship with others in your field. Guest blogging gives you the chance to connect and share with other professionals, broadening your company’s horizons and giving you the option of partnering up to improve your bottom line.
By associating with other businesses, especially those that are larger or more successful than your own, you can work to create a more identifiable brand and improve your rankings in online searches.
Publish More Links to Your Site
While Google’s search algorithm is complicated, there are a couple of key pieces of information that the search engine uses to determine rankings. One such data point is the number of websites that link to your own.
The more sites containing links that lead back to your page, the higher your search ranking will be. By including links to your company website in your guest posts, you can encourage Google’s algorithm to give you greater visibility during searches.
Improve Mobile User Experience
As of 2016, Google’s search algorithm began to take into account hits on the mobile version of websites as opposed to the desktop version. This means that the more people who view your company’s website on a phone or tablet, the better your ranking. If you write guest blog posts for a mobile-friendly website, this means more mobile-first user hits for your own site.
Gain the Customer’s Trust
In the era of “fake news,” more and more customers are starting to question the credibility of the information that they read. Some may even question the trustworthiness of an official company blog. Readers are much more likely to trust a source with multiple expert voices.
In fact, around 63% of people perceive blogs with more than one author to be more credible. Guest posting can help to build customer trust and encourage an increase in conversion rates.
Search engine rankings are crucial when it comes to the success of any business. Companies can practice SEO techniques to increase their ranking on sites such as Google and gain more exposure. Guest blogging is one of the easiest and most effective ways of improving rankings and building customer loyalty for a growing business.